Beauty Industry

Kim Kardashian Trademarks Daughter North West’s Name for New Beauty Brand

The first trademark filed is for non-medicated skin preparations, skin moisturizers, skin lotions, skin creams and skin cleansers.

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By: Charlie Sternberg

Associate Editor

Kim Kardashian has filed four new trademarks for her 9-year-old daughter North West—including one for a new beauty brand under North West’s name.
 
As reported in The U.S. Sun, the first trademark filed is for “non-medicated skin preparations, skin moisturizers, skin lotions, skin creams, skin cleansers.”
 
North’s beauty line also plans to expand into: “Skin serums, facial oils, body oils, bath and shower gels, bubble bath, body powders, cosmetics, fragrances, hair care preparations,” and more.
 
Psalm, Chicago and Saint West all received similar filings to be brand owners in 2022
 
Launch dates are yet to be provided for the businesses, but it is clear that Kardashian is setting her daughter up to follow in her entrepreneurial footsteps.

More About Kim Kardashian

Last year, Kardashian introduced SKKN BY KIM, a nine-product skincare collection, in partnership with Coty Inc.
 
Also last year, Kardashian shut down her fragrance brand KKW Fragrance, so that she can relaunch the brand in the future under a new brand name—and under a new web store.

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